The definition of scent marketing sounds rather complicated: it is a process of identifying the positive smells / perfumes associated with a given company and incorporating them into the marketing process at the point of sale in order to influence customer behavior. In other words, fragrance marketing involves a customer associating a certain fragrance with a company to encourage them to buy. The principle of operation is therefore similar to the well-known logos. After all, smell, as well as eyesight, is inherent in everyday life.
The high quality of IMAO car fragrances is largely based on the experience of iDSCENT, whose main activity is helping companies in the cosmetics sector to create amazing experiences using the sense of smell.
iDscent is a member of Cosmetic Valley as well as The Fragance Foundation France, which values creativity and talent in the perfume industry.