Thanks to aromamarketing, it is possible to influence the customer's emotions. People are emotional by nature, so they are driven by positive and negative brand experiences when buying. The excess of visual and audio stimuli reduces the impact of these channels on the customer's mood. He is increasingly indifferent to the marketing strategies associated with these channels. The situation is different with the sense of smell, which has so far been rarely used in sales. That is why the use of scent marketing gives such great effects.