Aromamarketing | Fragrance marketing for rooms | Professional perfumes for hotels
Thanks to aromamarketing, it is possible to influence the customer's emotions. People are emotional by nature, so they are guided by the positive and negative experiences associated with a given brand when buying. The excess of visual and sound stimuli causes a decrease in the impact of these channels on the customer's mood. He is increasingly indifferent to the marketing strategies associated with these channels. It is different with the sense of smell, which has so far been rarely used during sales. That is why the use of scent marketing gives such great results.
What is fragrance marketing?
The definition defines this process as identifying positive scents, including perfumes, associated with a particular brand and using this in a marketing strategy to influence customer behavior. The effectiveness of this method is proven by research on aromamarketing, which shows that the use of a pleasant fragrance improves mood by up to 40% when it evokes positive associations, for example with childhood. This translates directly into increased sales.
By using our sensory marketing offer, you gain:
- high-quality aroma diffusers that you can fill with appropriate fragrance compositions yourself
- you are not bound by long-term contracts for the provision of aromamarketing services
- you will reduce the costs of using fragrances in your marketing strategy by up to 70%
- we will provide you with full after-sales support, equipment servicing and delivery of selected fragrances without the need to sign binding contracts
For more information, please visit our website:www.olfactive.pl